Ryze.
And Shine.
Coffee Break
A playful push to reclaim the coffee break… or maybe even break from coffee altogether. The launch spot, fittingly titled “Coffee Break,” blends live-action performance with Rye: RYZE’s supportive champion and animated embodiment of the brand.
A Better Boost
Set in a bustling office, “A Better Boost” once again blends live-action performance with Rye: RYZE’s supportive champion and animated embodiment of the brand.
Smooth Sailing
From making your first cup of coffee to getting ready for the day and putting the final touches on your outfit. In “A Better Boost,” Our hero and Rye move in perfect sync, anticipating each other’s next move and making the routine and your day feel effortless.
Spotlight
No Rye in this one. But “Spotlight” features plenty of “non-sentient” mushrooms as well as a level-headed mom, her cool teenage daughter, and her new boyfriend, Leo. Who was played by the only person I’ve ever met named Barnabas.
Budapest was the coolest.
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Produced by Brand New School Director & ECD Chris Dooley Cinematographer Olmo Sobrino Corrasco Line Producer Petra Ahmann Service Company Hero Squared Storyboard Artist Hugh Keenan CG Supervisor Russ Wootton 3D Animation Paul Wei, Laura Han, Jeff Bryson Head of VFX Blake Huber Compositors Alexis Jo, Sung Eun Moon, Rachel Rardin Lighting Danish Jamil, Mirelle Underwood, Cody Chen Editors Christie Brown, Ryan Rigley Colorist Mike Howell @ Color Collective Original Music Sean McVerry Sound Design and Audio Post One Thousand Birds Post Producer Kyle McKeveney, Bridget Baker Executive Producer Garrett Braren CCO Jonathan Notaro Managing Director Devin Brook